I began my career working with consumer-focused retail campaigns across Australia and abroad for clients like Coles, Beyond Blue, Lululemon, and Harrods London. I’ve since found a way to seamlessly blend the worlds of ‘product’ and ‘people’ as a User Experience Designer.

I’ve helped craft user-centric experiences for clients such as Woolworths and Healthengine, where I’ve conducted user research to develop Woolworths’ employee education resources as well as assist in developing the Healthengine design system and brand assets.

My early experience in advertising sharpened my conceptual and aesthetic sensibilities and, most importantly, molded my creative problem-solving and storytelling abilities—something I’ve since heavily leveraged in the world of UX design.

When I’m not in the office solving user needs, you might find me out in the bush, far from an internet connection.